tag:blogger.com,1999:blog-285685122012-01-24T09:07:41.333-05:00Ideas, thoughts and stories from the frontlines of marketing. Dedicated to brand and customer champions worldwide who are making a difference from the client side.Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.comBlogger1131100tag:blogger.com,1999:blog-28568512.post-1162270839820113022006-10-30T23:21:00.000-05:002007-02-22T04:10:23.183-05:00

Sorry for yelling. If you are not redirected automatically, please note that The Client Side Blog has moved hereIt's now new and improved with a podcast too! Less calories and all the taste (or lack thereof) that you have come to expect from The Client Side. So, please check out my spanky new home and be sure to update your feeds. Why the move? Blogger was wonderful spot to begin blogging back

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1162156669053043562006-10-29T16:12:00.000-05:002007-02-22T17:54:06.984-05:00

Ok , it's ready to go. Finally!My new blog and inaugural podcast are up. You can find it here at TheClientSideblogYou can find the podcast via the tab at the top of the page.The Blog is still a bit rough around the edges and I'll be working to sync up my last posts from here (blogger account) over to the new Movable Type account. So please bear with me as the transition will take a couple of more

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1161919013115384092006-10-26T23:10:00.000-04:002006-10-28T19:25:18.766-04:00

I had forgotten about Pandora. I can't remember when I first saw it but a friend sent me a link to it today reminding me that it is a cool little site. Thanks for reminding me Bal.Technorati Tags: Pandora Music

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1161918414480523102006-10-26T23:06:00.000-04:002006-10-27T07:51:49.423-04:00

Mish has a great post about the opening of Crayon that took place on Crayonville Island in Second Life. I experienced some technical difficulties and was unable to attend.Lots of fun hanging out last week with two of the four principles of Crayon (Joseph Jaffe and C.C. Chapman) at the CMA - Canadian Marketing Association - Digital Marketing Conference where they were keynoters.Here is a picture

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1161646301442755712006-10-23T19:28:00.000-04:002006-10-24T16:04:30.776-04:00

It was five years ago that the iPod was introduced. I can't remember not having one. Is it just me, or did that half decade just whip by?Technorati Tags: iPod Apple

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1161565489862241882006-10-22T21:01:00.000-04:002007-02-02T03:47:31.976-05:00

How many of you out there remember this gem of a series in the 70's created by Billy Van? It's the The Hilarious House of Frightenstein, although I must admit up until a few years ago I always thought it was Frankenstein, not Frightenstein (update: at least three other people I have spoken to todaytold me they thought it was Frankenstein too).This is how it is described on the fan site: "This

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1161561638362100002006-10-22T19:48:00.000-04:002006-10-22T20:51:57.900-04:00

This comes to us courtesy of Kathy Sierra at Creating Passionate Users. It has as much relevance when applied to brands (in addition to the products or services they create. Where do you stand?:Apple - love or hate?Microsoft - love or hate?Wal-Mart - love or hate? GAP - love or hate?Molson - love or hate?McDonalds - love or hate? Sony - love or hate?Ford - love or hate?Your telco - love or hate?

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1161400516698522312006-10-20T22:59:00.001-04:002006-10-21T19:09:50.916-04:00

Is it Google! or Yahoo! ?This week, Google reported profit up by 92% year over year for Q3 while Yahoo's third-quarter profit dropped by 38%. I wonder who deserves to use the exclamation mark at this point. Maybe they should change it to Yahoo?!?Perhaps if the slide continues, Google can do another little acquisition and merge it's newly acquired properties into YaTube.Technorati Tags: Google

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1161358044260905482006-10-20T11:20:00.000-04:002006-10-20T11:27:24.270-04:00

.....but it is all over at The Canadian Marketing Association Blog.I have tried to summarize all the fantastic presentations from the 9th Annual Digital Marketing Conference. Check out reviews including CC Chapman, Mitch Joel, Bryan Eisenberg, and David Weinberger.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1161136885018454902006-10-17T21:55:00.000-04:002006-10-22T21:39:20.050-04:00

C.C. Chapman of Managing the Gray and Accident Hash (who I am looking very forward to meeting this week - for the first time outside of Second Life that is) points to Sony's follow-up to the brilliant Bravia bouncing ball effort.The video is quite cool, check it out.Technorati Tags: Sony Bravia Spots That Work C.C. Chapman

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1161135368027520612006-10-17T21:28:00.000-04:002006-10-18T14:11:32.176-04:00

If you read this and don't laugh, there is something wrong with you.Funniest post I have seen all day. Courtesy of Bill Green at Make the Logo Bigger.Technorati Tags: Funny Fashion Dictator North Korea Kim Jong Il

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1161134241481448342006-10-17T21:02:00.000-04:002006-10-17T21:17:21.493-04:00

The Canadian Marketing Association's Digital Marketing Conference is one day away. Get there if you can.Check out all the fabulous speakers and details and decide for yourself if this is something you can afford to miss.Thursaday October 19 & Friday 20th. The Guvernment Kool Hause - 132 Queen's Quay.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1161045725890548772006-10-16T19:40:00.000-04:002007-02-22T09:26:00.580-05:00

I've been following the story of Wal-Mart's fake blog and Edelman passively since late last week.Shel Holtz posted an update today after Richard Edelman spoke up today and joined the conversation. He acknowledged the mistake and spoke to Edelman's support of WOMMA guidelines. Steve Rubel commented on Micro Persuassion.Some questions remain but, as Shel points out it was a good effort at coming

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1160933425173420452006-10-15T13:29:00.000-04:002006-10-17T21:59:33.170-04:00

Breaking news:Joseph Jaffe, Shel Holtz and Neville Hobson, CC. Chapman have joined forces to create a new company/agency/entity - not sure exaclty what to call and neither are they (and that is a good thing).All of these gentlemen started doing mystery promos on their respective podcasts last Thursday - Across The Sound, For Immediate Release and Managing the Gray . Now the news has broken and

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1160865704527841042006-10-14T18:03:00.000-04:002006-10-28T18:56:06.933-04:00

Mitch Joel of Twist Image and the Six Pixels of Separation podcast sent me a link to this post at Adrants on Next Generation Insights.Not only is the content interesting (coupled with strategist Guy Kawasaki as the moderator), I really liked the way the video was served up on the site with the ability to jump ahead in the video via the right hand panel. I don't believe I have seen that type of

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1160677022850022802006-10-12T14:07:00.000-04:002006-10-28T19:01:20.186-04:00

Just making my way through the full section pull-out in today's print version of the Globe & Mail on The Future of Media. Very neat stuff in there, check it out if you can (looked for it on their site - could not find anything to link to - let me know if you can!).Technorati Tags: Social Media Advertising Marketing Media Communications New Media New Marketing Globe & Mail

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1160541194271537972006-10-11T00:31:00.000-04:002006-10-28T19:09:51.100-04:00

From the "I love being right" files, I posted about the survival of YouTube back in July, challenging the prediction of Josh Martin, an analyst at IDC.I wonder if Josh was part of the team that estimated the value of YouTube for Google? Likely not.Technorati Tags: Google YouTube

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1160528081191411702006-10-10T20:51:00.000-04:002006-10-28T18:54:28.036-04:00

Coopetition is a very interesting term. It brings to mind an aspect of business that you may not align with the seemingly cut-throat nature of the coffee wars. Yet, I found an article I enjoyed in The Economist (again!) recently titled "Head Barista" on that very subject.You would think a person in Andrea Illy's position, as captain of the family business that was started in 1933, would be

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1160442573064515692006-10-09T20:52:00.001-04:002006-10-28T19:23:51.986-04:00

Nick Rhodes of Duran Duran was interviewed by Lars Brandle of Billboard and offered a few insights into why Duran Duran is finding a second life in Second Life. It is a very quick read, here are the Six Questions with Nick Rhodes Technorati Tags:Duran Duran Second Life Marketing Music

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1160193350620314752006-10-06T23:37:00.000-04:002006-10-28T19:05:10.773-04:00

To figure out the fine balance between suits and creatives you need look no further than one of my all-time favourite shows; Entourage. There are some real insights into how these two types of personalities can work.If you know the show, Eric ("E") is not a typical suit. Although he is in charge of Vince's career as his manager, he is an astute judge of the exact blend required between artistic

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1160098817772769932006-10-05T20:27:00.000-04:002006-10-28T19:12:22.336-04:00

How much would pay to have a staff member go to a conference and learn something new? It would be a steal for $200 -300, right? What if, for that very same investment, you could deliver conference type content or better on a regular basis throughout the the year?Well, it can be done through the power of podcasting. With an iPod, Zune or any other Mp3 player it is not far out of reach. This

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1159923985100840592006-10-03T20:19:00.001-04:002007-02-16T03:05:31.390-05:00

I will admit this post is shameless self promotion for Scotiabank. What's worse is that Ken Schafer at One Degree scooped me on my very own story!Anyhow, I am very happy to announce that our team at Scotiabank has just launched The Money Clip - a consumer oriented podcast from a financial institution. After a scan of the space, I think we are safe in saying we are the first North American FI (

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1159839550156377112006-10-02T21:29:00.000-04:002006-12-27T23:18:54.946-05:00

Out and about today I saw a sign for a travel business. I could have sworn it said "Lime of Your Life Tours".Upon closer inspection it was really "Time of Your Life Tours". Why the confusion? Blame it on really bad logo design that distorted the "T" and made it look like an "L" (if I would have had my camera with me I would have taken a shot to illustrate). I was almost resigned to the fact that

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com3tag:blogger.com,1999:blog-28568512.post-1159837548107274162006-10-02T20:52:00.000-04:002006-10-02T21:14:30.006-04:00

Bill Sweetman for Mayor of Toronto? Not quite. Over at Sweetmantra Bill posted about the importance of a good domain name and the current race for mayor in Toronto.Brings to mind the permalink on Rick Mercer's Blog for Jason Kenney.orgI heard the CBC interview with Stepen LeDrew on Metro Morning last week. I wondered what Mr. LeDrew might do to gain support using the online space. Thanks for

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1159582658498278152006-09-29T22:08:00.000-04:002006-09-29T22:17:38.940-04:00

Just found this story that I should have included in the previous post - brings a whole new meaning to half-baked. Don't know why I missed out on it first time around. Too funny.Started typing when I stopped laughing.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1159535405415303752006-09-29T08:54:00.000-04:002006-09-29T09:40:02.906-04:00

Hey, who left the fudge smudge on the houka?In a move sure to rock the waist lines of many late night snackers (who are likely watching Harold an Kumar Go to White Caslte and eating crap anyways), Dominos has introduced Fudge 'Ems.I can't imagine a more vile combnination, but I guess taste is in the mouth of the beholder.I found this by way of John at American Copywriter who reviews the use of

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1159288252045736582006-09-26T12:26:00.000-04:002006-09-26T12:30:52.060-04:00

I received an email yesterday morning from Hashem Bajwa at Goodby, Silverstein & Partners in San Francisco promoting a newly launched campaign for GM's Saturn Aura.Here is what Hashem sent:"Hi Michael, I just wanted to share a pretty cool campaign we've created with Google for GM that you might find interesting. Uses Google in some cool new ways. I'd be grateful for your take, from the client

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1159244954697182522006-09-25T23:49:00.000-04:002006-09-26T18:31:57.753-04:00

I am not an HTML guy. Not my thing, never will be.So, when I somehow managed to figure out how to install Google Analytics on my blog, I liken it to the feeling of inventing something. In fact, all I did was cut and paste some code. I realize it is not a hard task, but trust me when I tell you that adding Technorati Tags to my posts last month made me feel like I was Copernicus. So, this Google

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com3tag:blogger.com,1999:blog-28568512.post-1159205874197521122006-09-25T13:16:00.000-04:002006-09-26T08:56:42.073-04:00

I had a lot of fun on Sunday recording an episode of Six Pixels of Separation, the Twist Image podcast, with Mitch Joel. (Full disclosure: Scotiabank is a client of Twist Image). Our discussion was just the two of us chatting about marketing and the passion we both hold for this industry and it's future.As President of Twist Image, Mitch Joel is a thought-leader in this space and has been

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1158983745462848262006-09-22T23:54:00.000-04:002007-02-16T14:20:06.920-05:00

Rock on Weird Al....Technorati Tags: Rap Weird Al

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1158853172332661542006-09-21T10:40:00.000-04:002007-02-01T13:27:19.906-05:00

I have been speaking a lot about this idea lately and finally have put it in a post.When we talk of integrated marketing (or integration of anything for that matter), the premise is that we begin with an idea that has already been cast and make it work in other areas.The idea itself is usually formed with a specific media in mind to get the message across. The plan is then to take the idea and

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com4tag:blogger.com,1999:blog-28568512.post-1158847809127072252006-09-21T09:51:00.000-04:002006-09-21T14:53:27.163-04:00

I was interviewed by Ian Harvey of the Globe & Mail a couple of weeks ago and the article is now available in today's Report on Business in the Technology section. Ian looks at the online communities YouTube and MySpace and the entry of big business into this evolving world of social media and new marketing.Here is the article "Big Business climbs aboard social media bandwagon" . Brands mentioned

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1158777658481231462006-09-20T14:40:00.000-04:002006-09-21T20:24:40.056-04:00

AIMS - The Association of Internet Marketing and Sales played host toShel Holtz of For Immediate Release this afternoon with over 200 in attendance to hear him speak about the power of social media. Shel wowed the crowd with insights and examples as he weaved an excellent story on the changing landscape of marketing and communications.Last evening there was a pre-event dinner with Shel and

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1158771315925341602006-09-20T11:23:00.000-04:002006-09-21T18:03:17.326-04:00

I think I may have coined a phrase last night. It came out of two observations/discussions during the past week.It is the idea that we now live with disposable conversations. It is a phenomenon between individual people as well as businesses. Disposable in a way that is not a slight to any party involved, it is just a reality that we now using our technology to conduct quick hits to the point and

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com7tag:blogger.com,1999:blog-28568512.post-1158693225644756242006-09-19T15:07:00.000-04:002006-09-19T15:38:54.666-04:00

Is this evolution or a brick wall? Ernie Schenck of Ernie Schenck Calls This Advertising? points to MSNs site www.communicationevolved.com . It is supporting the Windows Live Messenger product.The spoof on The Office is very clear. The use of online to send a few thirty-second spots is not as clear (well it is pretty clear what they intended, I just think they should have stopped when someone

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1158679981743408132006-09-19T10:42:00.000-04:002006-09-21T18:06:15.516-04:00

This story in the Guardian U.K. titled "Will podcasting finally kill the lecture?" gives an interesting glimpse into the future. It was written by Dr. David Hearnshaw who lectures in computing studies at the University of Westminster.Lectures via podcast seems to be quite an interesting application. Schools of higher learning that adopt an on-demand content platform may be the model for the

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1158637799683454572006-09-18T23:34:00.000-04:002006-09-19T08:07:27.256-04:00

Ad Monkey Mack Simpson of Adverb brings us this post on a powerful anti-drinking and driving piece created by the organization "RED" Check out another of Mack's posts he found on Johnnie Walker's advertising in war-torn Beirut (image below).In my mind, this is just a horrible example of exploiting a situation for selfish benefit. Nothing redeemable here at all from Mr. Walker.For those who

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1158613127565906022006-09-18T16:24:00.000-04:002006-09-18T20:31:38.443-04:00

The Globe & Mail reported the story on Saturday about the unfortunate and preventable death of an Ontario woman.This post is not intended as a joke. I truly feel for the family of Janet Rudd and wish them deepest of sympathies on their loss.It seems that Janet died shortly after taking part in a Marshmallow eating contest. A contest that should never have taken place and had led to at least one

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1158588226706535122006-09-18T10:05:00.000-04:002006-09-19T11:27:45.596-04:00

I have it and I bet you do too, you just have not been diagnosed. Ask yourself if you have these symptoms:You open a browser with a distinct purpose in mind, but forget that purpose instantaneously when your home page loads. Five minutes later you clue into what you wanted to look at in the first place. There are two-dozen instances of Explorer (or the equivalent number of tabs in Firefox) open

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1158374664731679992006-09-15T22:35:00.000-04:002006-09-15T22:57:43.526-04:00

Reminder to come out and hear Shel Holtz speak next week at AIMS. Shel co-hosts the For Immediate Release podcast with Neville Hobson and is an expert in the world of social media and it's growing impact on all aspects of communications.Here is a quick bit of background from his bio:"Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology, which

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1158287079582939222006-09-14T21:20:00.000-04:002006-09-15T23:24:42.583-04:00

Here is a quick list of the places, among others, that great ideas have met an untimely demise:The boardroomThe conference roomCommitteesBig status meetingsSmall status meetingsIn your mindThe thing is that all these places have just as good a chance at helping to accelerate great ideas until we hear the excuses pop-up. Sometimes it is just the expectation of hearing these excuse and our minds

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com3tag:blogger.com,1999:blog-28568512.post-1157841105527412432006-09-09T18:21:00.000-04:002007-02-15T14:45:51.623-05:00

I love a good headline.I found this gem of a post by Adam Finely over at Adjab . It's about Dean Martin endorsing his own product in a way only Dean could manage to do (check out the video on the post).In it's day I am certain the ad was talked about and brought attention to Dean's venture into sporting goods. The thing is, he was a bad of a golfer. So, why would anyone want a golf ball with his

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1157772399290318202006-09-08T22:41:00.000-04:002007-02-17T09:20:37.406-05:00

Instead of simply reviewing the article I was sent by Charlotte Smith of The Economist, I submit the piece to you, readers of The Client Side, for your review (that sounded so Rod Serling). I'd love you to share your thoughts so please leave some feedback in the comments section.My review can be found at the end of this post. However, before that, here is a post I found about my post from JP

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com4tag:blogger.com,1999:blog-28568512.post-1157658639451362242006-09-07T15:27:00.000-04:002006-09-08T22:08:24.496-04:00

This is a story within a story. I received an email this morning from Charlotte Smith, Press Officer at The Economist magazine in London, England. Here is the intro:"Hi Michael,The reason we're approaching you in particular is that we found your great post on the death of newspapers. We are doing a PR experiment. As well as getting in touch with main stream media with this article we thought we'd

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1157498264962181682006-09-05T19:14:00.000-04:002006-09-05T23:55:43.996-04:00

Does it always have to be about sales?BTW - this is the first time I have used an illustration from Gaping Void, thanks Hugh.Technorati Tags: Web 2.0 Sales

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1157422015011231632006-09-04T22:01:00.000-04:002006-09-09T19:03:53.133-04:00

Sad news item. I just heard that Steve Irwin, aka Crocodile Hunter, died at age 44 while catching a ride on a stingray.Steve was a bit kooky, but was always full of energy and passion. His unique brand of reality TV was quite entertaing and he will be missed. Nathan de Vries at Signals vs. Noise has a nice send off.Technorati Tags: Steve Irwin Crocodile Hunter

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1157215303749670192006-09-02T12:21:00.000-04:002006-09-05T20:54:53.420-04:00

How would the recently deceased Hunter S. Thompson have dealt with this news item that former Virginia Governor and Presidential candidate Mark Warner is campaigning in Second Life?Would Hunter take the LSD and chug the Wild Turkey before logging in, or somehow smuggle them into Second Life for virtual consumption? And what about Laslow - who is going to create his avatar? "What's really sad is,

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1157130935344337862006-09-01T13:04:00.000-04:002007-02-22T01:44:57.810-05:00

To all smart people who read this blog,I have a couple of contract postions to fill on my team at Scotiabank. We are a dynamic team that gets a whole lot of things done. The only drawback; you have to work with me everyday.If you get the digital space (or know someone who does) and have great project management skills, then let's chat.Send your info to michael (DOT) seaton (AT) scotiabank (DOT)

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1156993736923282592006-08-30T22:41:00.000-04:002007-02-20T06:12:57.390-05:00

Interesting article over on iMediaConnection by editor Nanette Marcus on a few examples of marketing on MySpace. Five that work and one that does not. It is not an in-depth kind of piece, but provides a glimpse at what is going on with some visuals.I see the attraction and potential target market/audience for Nike and Cingular Sounds. The others I am not so sure about.Wal-Mart is the lone example

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1156990588952284382006-08-30T22:15:00.000-04:002006-08-30T23:32:25.550-04:00

Two traditional print staples, The Economist and The Financial Times continue to impress with the attention they are paying to the changing landscape of media, advertising and communications.Obviously, they are not the only examples out there. However, they certainly stand out in my mind as taking the dialogue to an audience that needs to understand the foundation of the powerful change and it's

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1156911976836459502006-08-29T23:45:00.000-04:002006-09-02T14:04:09.866-04:00

It was something alright. They even had to bring in a few extra chairs to accommodate the crowd. For marketers reading this post, the conversion ratio for this event is without a doubt Cannes '07 material.Last evening worked out to be quite an enjoyable impromptu event. A fun gathering of interesting people (on a moments notice I may add) yielding lots of great conversations. Some new people and

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com9tag:blogger.com,1999:blog-28568512.post-1156860623550095712006-08-29T09:21:00.000-04:002006-09-03T02:01:06.550-04:00

I had a wonderful opportunity to co-host Inside PR Episode #22 and the episode is now live.Inside PR is a great home-grown Canadian podcast hosted by Terry Fallis and David Jones that discusses the evolving world of social media and communications on a weekly basis.A few weeks back when I was on holiday, I received an email from Terry asking if I would like to co-host Inside PR. I jumped at the

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1156707994191874642006-08-27T15:34:00.000-04:002006-08-29T10:23:16.906-04:00

Mitch Joel just sent me a note about a Geek Dinner in Toronto he is organizing on the spur of the moment. Here the info from his blog at Twist Image just posted:"Toronto Geek Dinner Set For Next Tuesday – Care To Join?I have to be in Toronto on Tuesday and Wednesday of next week. I was speaking to Michael Seaton over at The Client Side and Scotiabank, and we had discussed dinner on Tuesday night

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1156648735267364732006-08-26T23:10:00.000-04:002006-08-27T15:24:37.603-04:00

I'm not sure even how to classify this video I found on YouTube : Slo-Mo Home Depot: Agents Talk. Something between flash mobs (although not quite) and the Twilight Zone (although not quite). Nonetheless interesting and moronic at the same time.Improv Everywhere are behind these weird and wacky pranks. I really liked the Best Buy prank where about 80 "agents" showed up at the midtown Manhattan

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1156480011757846912006-08-25T00:06:00.000-04:002006-08-26T23:19:22.066-04:00

Please, let this be done already. Oh, wait a minute, Adweek just confirmed it is.My guess is that Agency.com thinks they simply can't win the Subway business. Was it all a stunt with the conclusion know from the start? Who competes for business like that - excusing themselves when they should not have been competing in the first place?Now the speculation over a real or imagined conflict begins.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1156338839935966202006-08-23T09:01:00.000-04:002007-02-07T05:41:11.676-05:00

Bill Green over at Makethelogobigger points us to a huge time-waster of a site called giantmonster. It is full of neat stuff like this wonderful looking vehicle that is just begging for the Maaco man to show up with a bazooka.Think back to high school, hanging out with your friends infront of the main entrance after class is over. Now, imagine your Dad pulling up in the Mickey D's wagon,

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1156268108513522962006-08-22T13:25:00.000-04:002006-09-09T14:34:14.800-04:00

Everyone has Snakes on a Plane on the brain. I usually try to refrain from jumping in with my commentary on items like this but, I have five observations after the opening weekend.First, it was not a number one with a bullet. It was more like number one with a rascal. The reason it squeaked into the number one spot is because it was released on Thursday evening and the shmeany $1.4 million that

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1156214906481169322006-08-21T22:29:00.000-04:002006-08-22T00:12:12.996-04:00

A project near and dear to my heart that I was very proud to be a part of helping to lead and launch recently was the Canadian Marketing Association Blog aka Canadian Marketing Blog. Launched around the same time that I began The Client Side, it was hosted at blogger as a temporary home.That was then, this is now. Please take a look at the new Canadian Marketing Blog , I think it looks great and

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1156037299094672692006-08-19T21:26:00.000-04:002006-08-20T12:26:04.786-04:00

I'm back home as of a few hours ago and the shakes are beginning to subside. Fifteen days of sucky dial-up Internet was not as much fun as you may think. I was thrown back to the land before time when waiting for simple text to paint the screen was king. Seems so pre-historic. Thus, blogging was too painful to manage so I opted for a clean break.Made me think about how we ever managed to live in

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1155264095328503232006-08-10T22:39:00.000-04:002006-08-19T19:57:35.113-04:00

Chamillionaire has sold 3 million ringtones, and counting, of the song Ridin’. Cha Ching Chamillionaire. Parent company, Universal Music Group, could not be prouder at $2.50 a download. Yes, that is $7.5 million dollars worth of rings to be heard near you. Most likely they will interrupt a movie, meal or other gathering. They will not likely interrupt a keynoter at a business conference or any

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1154698593047432822006-08-04T09:32:00.000-04:002006-08-21T22:48:47.810-04:00

For Immediate Release.... (sorry, could not resist that one) : AIMS -- The Association of Internet Marketing and Sales has secured Shel Holtz for an AIMS event in Toronto on September 20.Shel is half of the podcasting powerhouse "For Immediate Release" with Neville Hobson. They are the leading voice in podcastig and true pioneers within the genre. They are one of my personal favorite listens,

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1154664449155391932006-08-04T00:02:00.000-04:002006-09-18T20:44:27.690-04:00

Joseph Jaffe just posted the "Celebrity SethMatch", an interview with marketing guru Seth Godin recorded earlier today.I sent in an audio question for Seth asking "what one technology, idea or innovation have you seen over the past year that will change the world of marketing forever?"To paraphrase Seth's answer to my question, he reinforced that as mass adversting and marketing is dead, and we

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1154488628416999112006-08-01T23:13:00.000-04:002006-08-02T22:18:53.466-04:00

Something I heard recently on Ad Age's "Why it Matters" podcast got me thinking.Most advertising and marketing has been organized and planned around print, TV and radio. It has been this way forever.However, as traditional marketing and advertising gets it's new marketing and media makeover, perhaps it is time to look at how things are structured from an organizational standpoint. Perhaps it is

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1154402736795259002006-07-31T23:16:00.000-04:002007-02-19T21:53:32.926-05:00

Thanks again to Leesa Barnes of Podonomics for providing me with a scoop last week on the Canadian Podcast Listeners Survey. Leesa has a summary titled over at Podonomics titled "Podcasting Taking a Hold in Canada".Here is a pdf of the Canadian Podcast Listeners Survey Results for download. Thanks again to Sequentia and Caprica for conducting the survey.Technorati Tags:Podcast Canadian Podcasting

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1154397252637624462006-07-31T21:36:00.000-04:002006-08-01T14:06:43.570-04:00

Mathew Ingram posted about CEO blogs: "Why CEOs should blog". I agree with Mathew that it is a good thing.My two cents is that transparency is everything today (and I hope for tomorrow too). After rampant scandals, greed and mismanagement that seem to be in the headlines everyday, it could be a really good thing for those who embrace this medium.As Mathew writes: "Obviously, not every CEO is

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1154038348619853812006-07-27T18:10:00.000-04:002006-07-31T23:26:14.563-04:00

I was just sent a copy of the 2006 Canadian Podcast Listeners Survey. I believe I may have a legitimate scoop here on my hands (although I understand Mark Evans will be writing something shortly on this).The survey was conducted in May and June 2006, authored by Sequentia Communications and Caprica Interactive Marketing. I participated in the survey when I saw it on One Degree.Here are some

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com4tag:blogger.com,1999:blog-28568512.post-1153854147198753522006-07-25T14:56:00.000-04:002006-07-27T19:32:55.303-04:00

No big post here today, just an acknowledgement of one of those true artists that comes along once in lifetime. Someone who leads and can be neither duplicated nor copied.On July 25, 1965 at the Newport folk festival, Bob Dylan tuned up, plugged in and never looked back. Greeted with a roar of boos by his loyal fans, he was labelled a sell-out for going electric."But great leaders are different.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1153702770705806332006-07-23T20:59:00.000-04:002006-07-25T23:31:13.246-04:00

I like being right because it is rare.Anyhow, I wrote a post a few days ago called Desperate House-dudes, this novel is for you. I spoke about the publishing of a novel by Electrolux titled Men in Aprons. The book is an attempt at long form content marketing and product placement aimed at the newly-single male segment.In my critique, I asked "Is it any wonder these guys are recently single? Any

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1153593453035272422006-07-22T14:22:00.000-04:002006-07-22T16:30:44.550-04:00

As a Board Member of AIMS - Association of Internet Marketing & Sales - you would have thought I'd have broken this news sooner on The Client Side about the brand spanking new AIMS Blog. A post by Kate reminded me how behind I was on relaying this news item. Blame it on being busy lately.AIMS has a new General Manager, Kathryn Lagden who is putting some really positive ideas into action and

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1153577846103242372006-07-22T10:10:00.000-04:002006-07-25T22:59:07.436-04:00

If you present to small groups or large crowds (even an audience of one), there are always tips to improve that you should consider.I found this post titled I am Canadian over at Presentation Zen. The post is based on visuals from TV spot created by the folks at Bensimon Byrne a few years back for Molson Canadian. The spot was called The Rant.Who would have thought Joe Canadian can do it better

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1153457632528947992006-07-20T23:58:00.000-04:002007-02-06T19:03:20.550-05:00

Across the Sound # 44 - the latest podcast from Joseph Jaffe was brilliant. It was Joe in conversation with a room full of attendees at conference.A few reasons why this episode is a great listen:- Joe shares some of his blogging and podcasting content strategy- He provides insights into the tools that make the world of blogging and podcasting work - sharing his own learning via experimentation.-

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com4tag:blogger.com,1999:blog-28568512.post-1153361068568413952006-07-19T21:45:00.000-04:002006-07-22T11:08:45.966-04:00

Do you know the most popular video on YouTube is "The Evolution of Dance" and it has been viewed 29,144,965 times? I found this post on YouTube Trends over at ChaosScenario. There is a full analysis of YouTube over at No Man's Blog.A little while ago I posted "Will YouTube Survive?". And I think it will. Joseph Jaffe at Jaffe Juice just wrote about "Why YouTube imitators will fail" and I agree

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1153274439717731772006-07-18T21:51:00.000-04:002006-07-18T22:02:08.200-04:00

Do men really want to read a novel with advice on how to do a load of laundry and learn new vacuuming techniques? Cook something other than a pack of Doritos? Load up a dishwasher and remember not to include paper plates? ? Well, Swedish appliance maker AB Electrolux seems to think so.I found this little gem of an article by Alex Dobrota in today’s Globe & Mail (thanks to Dave M for pointing it

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1152976068339175662006-07-15T11:01:00.000-04:002006-07-16T06:54:18.983-04:00

Mich Joel beat me to the punch, but is so right. Gggrrrr .. he always does that. (Full disclosure, Mitch is President of Twist Image and Scotiabank is a client.)Now more than ever before it is incumbent upon marketers to know what is going on and be part of the changing landscape by involving themselves in it.Mitch writes:"As Marketers, we have a duty to understand every channel of communication

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com5tag:blogger.com,1999:blog-28568512.post-1152935267741946852006-07-14T23:46:00.000-04:002006-07-14T23:59:18.146-04:00

Here is where we start to mark the beginning of what could be the end. The staple of TV measurement for past six and a half decades is no longer. The world that began with CBS, ABC and NBC, and grew from there, has finally made the shift we have been waiting for. The era of program ratings has drawn to an overdue close and, the era of commercial ratings is upon us.Arguably, the switch has been

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1152760450580130592006-07-12T22:59:00.000-04:002006-07-12T23:21:15.916-04:00

I had a chance to attend the Canadian Marketing Association - Professional Marketing Certificate Program graduation ceremonies in Toronto this evening.I met some of the talented students and had a chance to hear some stories about the effectiveness of the program.The Canadian Marketing Association has done a great job with this initiative that is now a few years old. Over the past few years I

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1152673863239144172006-07-11T23:06:00.000-04:002007-02-19T10:33:21.896-05:00

Did Andrew Baron of Rocketboom know he was being taped at CaseCamp? Did Eli Singer know? The clip was posted on YouTube, then yanked, then posted back.Leesa Barnes at Podonomics has the scoop. Take a look at the comments on the Podonmics post for CaseCamp with Andrew Baron of Rocketboom.It looked to me that the video taping was not known ahead of time, nor did it look like it was shot in "full

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com4tag:blogger.com,1999:blog-28568512.post-1152580167752966582006-07-10T21:05:00.000-04:002006-07-10T23:33:41.080-04:00

Article at CNET today by Greg Sandoval titled "Is YouTube a flash in the pan?"According to an IDC research report by Josh Martin, YouTube may be going down the tubes due to the lack of revenue from its current business model. Martin does not seem to think there is a glimmer of hope for several reasons.Here is a quote from IDC's Martin: "In order to begin addressing its issues, YouTube must

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1152544655628589292006-07-10T11:11:00.000-04:002006-07-10T15:44:09.826-04:00

Quick note to link a couple of posts together. I wrote a piece for the CMA - Canadian Marketing Blog last week titled " Little things matter".Sounds like John at American Copywriter has similar thoughts on how an experience is crafted around litte things that bring you closer to the brand. Whatever it is, as long as it helps create the feeling that someones care (even a just a bit).Are you doing

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1152241223251172692006-07-06T22:42:00.000-04:002006-07-07T00:56:23.210-04:00

Giving good phone is a rant I’ve had regarding business-to-business sales calls. It is a client-based observation (more specifically a prospect-based observation). I meant to post this a while ago when my first correspondent vignette (aptly titled ClientCast #1) was “aired” on Across the Sound episode #39. (Can we still call it “aired”?)Why do I feel I am able to comment on this issue? Well, a) I

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1152135845984910602006-07-05T17:28:00.000-04:002006-07-05T23:14:06.986-04:00

Mentos is entering the fray of consumer generated content, recruiting creative wannabes by way of a contest. Mentos Geyser Contest is not yet live, but they are collecting email addresses to notify interested participants when it is launched.Here is how Random Culture describes the contest (and check out the videos links):"Mentos proves they "get it" by launching a consumer generated media effort

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1152133298023971702006-07-05T16:40:00.000-04:002006-07-08T10:57:41.633-04:00

Rocketboom host /vlogger Amanda Congdon is no longer just a click away (a moment of silence please.)Reports if Amanda left on her own or was booted are conflicting. Rocketboom posted this annoucement today. Here is the story from Steve Rubel at Micro Persuassion and here is the TechCrunch report.Amanda posted this video about her departure and I am going with that version. Either way, it sounds

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1151967404000499322006-07-03T18:56:00.000-04:002006-07-03T19:15:37.823-04:00

It is good to see that parent brand NBC is letting the kids from The Office into the playground with everyone else. Here is a how AdJab describes the partnering of YouTube and NBC:“The network is now using the community video site to show promos of their shows, and just recently they teamed up for a contest which asks viewers to create a twenty-second promo for The Office."NBC's very corporate

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1151956800343895732006-07-03T15:48:00.000-04:002006-07-03T16:24:45.700-04:00

Virtual world, real boot.ZDNet reports blogger extrodinaire Robert Scoble , formerly of Microsoft , now of PodTech (still of Scoblizer) has been banned from Second Life . "I am a Second Life Law Breaker" is Robert's own account of this situation on his blog.It seems he broke the rules of SL when he let his twelve year old son help him build his new office in the virtual world, accessing Second

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1151873369175865962006-07-02T16:29:00.000-04:002006-07-02T16:49:29.183-04:00

Congratulations to Guinness for winning the Grand Prix at Cannes. One question: Did the spot sell more beer?

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1151627528368512122006-06-29T20:30:00.000-04:002006-06-29T22:57:35.373-04:00

Seth Godin wrote an interesting piece titled Nine things marketers ought to know about salespeople (and two bonuses) . Point number six made me think of a rewrite from a client's point of view.The context of Seth's post surrounds what salespeople would say to marketers about the process and passion of selling. It could apply to the relationship between sales and marketing in any company, large or

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1151458120100281802006-06-27T20:57:00.000-04:002006-06-27T23:20:40.936-04:00

Congratulations go out to Joseph Jaffe for winning the MarketingSherpa Readers Choice Award. Here is a description from the site:Best Podcast on the topic of Marketing Across the Sound by Joseph Jaffe http://www.acrossthesound.net/ Sherpa Note: This is the first year for the podcasting category. We asked that only readers who actually listened at least a snippet of the nominated podcasts would

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1151355977391693112006-06-26T16:17:00.000-04:002006-06-27T16:51:53.576-04:00

I opened up the July edition of Wired and glued in the middle was a little booklet (well not really that little at 13 pages). I almost dismissed it but it was too big to ignore, which I’m sure was part of the plan. This far from ordinary booklet was titled “Backseat Driver’s Manual” from Volkswagen Jetta.It addresses such pivotal items as “Radio Station Selection”, “Car to Car Communication”, “

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28568512.post-1151090473998013102006-06-23T15:17:00.000-04:002006-06-24T00:03:54.236-04:00

The allure of a nice gig in marketing and advertisng. Study hard kids, you'll make it one day.When I grow up .....Thanks D.O.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1151009951081715182006-06-22T13:27:00.000-04:002006-06-22T21:14:47.333-04:00

The guys at American Copywriter focused on clients for Episode 39 of their podcast. It was insightful to hear how clients are viewed from the other side of the table. It is titled "The suck up edition" (it is a few weeks old already - I've been playing a bit of catch up on my podcasts)I never expected to laugh out loud when I began listening to American Copywriter. Ricky Gervais has nothing to

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1150946154704980232006-06-21T22:41:00.000-04:002006-06-22T13:21:53.640-04:00

Do you need to know more about click fraud? iMedia Connection has a decent primer to begin understanding some of the issues marketers face with pay per click advertising and fraud.It seems like Search Engine Marketing is on everyone's mind these days. It is great to see it being embraced so widely. However, it is hard to determine if there is a deep enough understanding to navigate through the

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1150855150411472612006-06-20T21:58:00.000-04:002006-06-20T22:01:12.326-04:00

I'm very happy to report that I will be an "official" correspondent for Joseph Jaffe on his marketing podcast, Across the Sound. (Btw - if you have heard it and enjoy it, go vote at Click to Vote: MarketingSherpa Reader's Choice Blog & Podcasting Awards 2006 )Joseph is the author of Life After the 30-Second Spot . This is really an honour as I have drank the kool-aid. I am a big fan and have

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1150773841133947102006-06-19T23:04:00.000-04:002006-06-20T13:51:18.290-04:00

Kate found this neat site called Ad Access. The fine art of advertising going back to the early days of the trade. Thanks Kate. Quick description:"Images for over 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Focus on: Beauty, TV, Radio, WWII & Transportation."Remember when all a young ad exec needed to do was dream up a darn good campaign for print then

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1150567469776337192006-06-17T13:39:00.000-04:002006-06-17T14:06:39.526-04:00

Got the munchies?Candy bar brand Snickers has a very cute site being updated daily. Check out Snickers Satisfies. Thanks to Tug and John at American Copywriter for pointing this one out.Snickers has also hired a blogger to reach the skater boi segment. That story comes from Adrants, here is a quick excerpt."It's an effort by Snickers to smartly reach an audience immune to traditional media.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1150428846209267872006-06-15T23:25:00.000-04:002006-06-16T14:17:01.313-04:00

I posted over at One Degree (finally). The thought for this post came to me on my way to CaseCamp on Tuesday. The analogy just made sense.I committed to Ken Schafer that I would join the conversation over at One Degree and thought this one would be a good kick-off. I look forward to contributing more.Check out How Tennis Can Improve Your Marketing.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28568512.post-1150398187455274702006-06-15T14:53:00.000-04:002006-06-16T14:41:30.696-04:00

I've never been in the beverage or beer business, but if I were client-side over at Alexander Keith's brand, I may have challenged the thinking behind a recently launched contest. Here is how Marketing Magazine describes the new promo:"Keith's is asking customers to "Turn Over The Tartan" as part of its first national integrated promotion. Customers can peel away a specially-designed tartan label

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com6tag:blogger.com,1999:blog-28568512.post-1150256355469958002006-06-13T23:35:00.000-04:002006-06-13T23:43:45.673-04:00

An inside joke I want to share is from back in April. Around the same time as Search Engine Strategies Toronto, I missed out on attending BarCamp put on by David Crow. I was quite disappointed that I was unable to make it.The evening of Barcamp, I sent a Blackberry IM to a good friend who was there with this line:“This one time, at BarCamp…”and gained some chuckles for my instant message comic

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com4tag:blogger.com,1999:blog-28568512.post-1150255624600302522006-06-13T23:12:00.000-04:002006-06-13T23:29:10.003-04:00

Let me be one of the first to congratulate Eli Singer on a job well done. I just got home from CaseCamp Toronto and it was great. It was a gathering of those with a passion for what they do in an open forum to share, learn and network. It was a good vibe all around.Presenters included Kate Trgovac, of Petro-Canada who shared the 2006 Online Olympic Promotion; Nicole Mondville of RBC Direct

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1150209308246101782006-06-13T10:17:00.000-04:002006-06-19T10:24:55.840-04:00

I promised I would never double-post (i.e. the exact same post on two blogs). However, I wanted to share this news here as well as on the CMA - Canadian Marketing Association - Canadian Marketing Blog.So, this little introduction and acknowledgement is enough for me to say I didn’t officially break my doubling-up rule. I will simply point you here: Joseph Jaffe confirmed as keynote for Canadian

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28568512.post-1149909724406145172006-06-09T23:17:00.000-04:002006-06-09T23:28:16.863-04:00

At the centre of anything is an idea. Let’s call an idea the hub.Directly connected to the hub are spokes. They support the frame ensuring the wheel spins right and true. If we consider our tactics and channels to be the spokes, then special attention must be paid to balancing them.From a campaign planning and execution perspective, a good idea becomes a successful initiative when the hub spins

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0